Aluma Candle – Rebranding & Identity Refresh
Aluma Candle, founded in 2023, is an aromatic candle brand inspired by the Portuguese verb “alumiar”, meaning “to give light to.” The brand creates fully personalized, unique candles designed to illuminate special moments.
The previous logo, designed in Canva, was generic and easily forgettable—a classic candle with a flame that many other brands also used. The client wanted a visual identity that felt elegant, warm, and natural, standing out in a crowded market.
The Challenge
We redesigned the logo with a minimalist approach to convey elegance while maintaining a sense of closeness. A soft and balanced color palette was selected to represent warmth and freshness, complemented by modern, sophisticated typography. The visual identity was extended to patterns and graphic elements, ensuring a cohesive and versatile brand application.
The Solution
The Result
The final branding gives Aluma Candle a distinctive, elegant, and approachable identity. The brand now stands out in the market, reflecting its warmth, quality, and uniqueness in both digital and physical applications.
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